This is the same unfettered exuberance that fuels everything he does.
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Grylls expresses these loves, plus probably a dozen more, during the hour-plus we’re stuck in traffic. On his new Gerber line: “It’s all that Batman kind of product space that I love!” On the parallels between survival and everyday life challenges: “I love that!” On his oft repeated motto “If you risk nothing, you gain nothing”: “I love that!” On being best known for drinking his own pee: “I love it!” He also likes to say how much he loves just about everything. “They're not used to someone calling it a day.” “Everyone can read behind the headlines that Discovery was pissed,” Grylls says of the highly-publicized breakup. (He was appointed the U.K.’s chief scout in 2009.) He just likes to say that he’s going to get lashed. They know we will not be getting drunk the man is a Boy Scout, figuratively and literally. The two of them chuckle and roll their eyes at their boss. Riding shotgun is publicist Heather Krug, who Grylls will soon name CEO. It’s about half an hour since he took his bows at Saddleback, and we’re sitting in the backseat of a red Kia SUV driven by Delbert Shoopman, who manages social media and licensing for Bear Grylls Ventures USA, the company Grylls launched this year to nurture his growing commercial empire. traffic toward his hotel in Beverly Hills. “Let's get lashed!” says Grylls as we roll north through L.A.
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There was just one thing missing: Bear Grylls no longer had a TV show.
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(“Sweat is like tasty gravy to a hungry wolf,” Grylls deadpans.) In the days surrounding the Saddleback appearance, he taught Al Roker how to light a fire, gave stranded-mom survival tips to Rachael Ray, and shot arrows for Jay Leno. He’d recently become the face of a Dockers ad campaign and had starred in a high-profile TV commercial for Degree deodorant. His outdoor-clothing line with British brand Craghoppers was also expanding. His signature collection of survival products for Gerber, including the $62 Ultimate Knife, which has sold a million units since 2010, was adding 12 new tools. Mud, Sweat and Tears had already become a bestseller in Australia and the U.K. Indeed, last spring it seemed that everything was going right for Bear Grylls. (“I thought, Typical, it’s the best-hung goat in the hemisphere!”) (“You don’t meet too many atheists in the Death Zone on Everest.”) They guffaw at his punch lines. They hush in reverence when he discusses his faith.
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Here at Saddleback-where, at the invitation of Warren, he’s performing free of charge-churchgoers vigorously applaud every Man vs. In the past year, he’s sold out 17 shows in the U.K., Australia, and Norway. It’s hardly as thrilling as watching him brave nature’s cruelest punishments on TV, but for Grylls fans it’s crack. He chats with a cohost about his life of adventure. Today’s performance, a version of an act he debuted in 2011, follows a simple formula: Grylls makes a dramatic entrance by- look up there!-rappelling down from the ceiling. release of his autobiography (and 11th book), Mud, Sweat and Tears. Wild, is six days into a PR blitz to promote the U.S. It’s early May, and Grylls, 38, star of Discovery Channel’s Man vs.
Then Warren-evangelical icon, best-selling author, and the minister who delivered the invocation at President Obama’s inauguration-digs into the squirming glass bowl for seconds. The crowd of some 5,000 inside this Orange County megachurch groans and cheers, followed by an awful moment filled with the miked-up sounds of chewing and swallowing.
“ONE! TWO! THREE!” And with that, Bear Grylls, Saddleback Church pastor Rick Warren, and one unlucky volunteer from the congregation all toss back a handful of worms and maggots.
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